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The founder Joar Opheim grew up and where fish oil is a part of everyday life. When he arrived in California in the mid - '80s, Joar was unable to find the fish oil-quality you can count on to manage his old injury exercise.

Driven by his heritage as Norwegian, from the knowledge of fish oil and love of science, Joar was inspired to contribute to the progress of the quality of the fish oil and the industry standards. Guided by his personal mission to bring the oil high quality fish in the world, Joar has developed several patented technologies of fish oil that include flavoring, taste, delivery, and standard transformation.

Nordic Naturals incorporates ethical practices and socially responsible with regard to environmental consciousness, corporate transparency, partnerships, philanthropic, and education, all essential elements to fulfill our mission to correct the insufficiency of omega-3 in diets around the world.

Nordic Naturals has an active participation in clinical trials peer-reviewed, recognized by leading experts around the world. With a reputation for power, fish oils Nordic Naturals are regularly chosen, without solicitation, by independent research institutes and universities such as Harvard University, Columbia University, the National Institute of Health (NIH), Stanford University, Duke University, UCLA, and Cedars-Sinai medical Center.

The continuous innovation of Nordic Naturals shows that when values are aligned to the action, can happen great things, a commitment that remains absolute.