EAS Supplements

EAS Europe - Online Shop

EAS has been a historic American supplement brand of dietary supplements. Founded in Pacific Grove, California in 1992 by biochemist Anthony Almada and businessman Ed Byrd. After discovering the possible benefits for athletes of creatine monohydrate supplementation, they purchased a kilogram of creatine in December 1992 and began testing.

EAS Phosphagen: The first creatine monohydrate supplement product

In 1993, Almada and Byrd released the first commercially available creatine supplement specifically designed for strength and muscle building under the EAS Phosphagen brand. This pioneering EAS product caught the attention of Bill Phillips, publisher of Muscle Media 2000 (usually referred to as "MM2K"), and he began writing about its benefits in the "Natural Supplement Review" and his subscriber-based newsletters.

The Bill Phillips Era: Building EAS supplement brand leadership

In 1994, Bill Phillips bought EAS from Almada and Byrd and became the 100% owner of EAS until it was sold to North Castle Partners.

Phillips's subscriber base was the perfect platform from which to promote his new acquisition. He promoted EAS supplement products through editorial-style advertising in MM2K and, led by iconic supplements like Myoplex, Phosphagen creatine, and HMB, this strategic marketing eventually made EAS a major player in the dietary supplement industry and established the brand as a market leader.

EAS Sports Nutrition researched and manufactured high-quality supplement products and nutrition formulations with precise, proven compositions based on sports nutrition science. The supplement brand helped athletes achieve lean, toned physiques or build quality muscle mass through scientifically-formulated products.

In 1999, North Castle Partners purchased EAS for $160 million. Phillips retained about one-third of the company, which he sold in 2004.

Abbott Laboratories Acquisition: The Supplement Product Line Expansion

In 2005, EAS was purchased by Abbott Laboratories for about $320 million, becoming a wholly owned division of Abbott, which also produced Similac and Ensure.

The EAS supplement product line under Abbott focused on protein-based products, including protein bars for athletes, premium drink mixes, and other similar nutrition products. Abbott strategically expanded the stores that offered EAS supplement products from niche specialty stores like GNC to mainstream retailers like Walmart and Target, bringing EAS supplements to a broader consumer audience.

In March 2011, Abbott Laboratories exited the European and international markets under the EAS brand. The exit included the closure of domestic Canadian and UK operations and regional distribution in Europe, Australia, and New Zealand. Production of European products also ceased in 2011.

Today, authentic EAS supplement products remain available through specialized European retailers like BodyNutrition, which carries premium sports nutrition brands and provides best supplement brands with third-party verification of product quality and authenticity. EAS'legacy in the supplement industryparticularly its pioneering work with creatine monohydrate and whey protein formulationscontinues to influence modern sports nutrition and muscle-building supplement development.

For athletes seeking high- quality whey protein recovery formulations similar to EAS'legacy products, EAS whey protein delivers 26g of premium whey per serving with amino acids and L-glutamine for post-workout muscle recovery, continuing the brand's tradition of scientifically-formulated supplement nutrition.

As of August 2018, the EAS brand was discontinued globally by Abbott Laboratories. However, the supplement brand's formulations and influence on the sports nutrition industry remain significant, with many modern supplement products building upon the protein powder, amino acid, and creatine monohydrate foundations that EAS pioneered during its 28-year market leadership.